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Graves County High School students learn about travel industry from PCVB marketing director Laura Oswald

Graves County High School students in teacher Michelle McKee’s travel and tourism class recently hosted a guest from the tourism industry. Laura Oswald majored in marketing and minored in public relations at Murray State University. She began her career as an intern at the Paducah Convention and Visitors Bureau while attending MSU. After graduation, she transitioned into full-time employment there and subsequently became marketing director.
 
She said a major aspect of 21st century tourism involves experiential travel, also called immersion travel. Through it, visitors focus on experiencing a city, country, or other specific place by engaging with its culture, environment, food, history, and people in active, meaningful ways. She said far more people visit western Kentucky for experiential travel than most people realize.
 
In the group photo, students pose with their teacher and guest speaker. Standing behind the left end of the table are McKee (wearing blue and black) and Oswald (wearing the orange blouse). 
 
Oswald also interacted with the class about their career interests. 
(photo by Paul Schaumburg, Graves County Schools)

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